If you fail to plan, and you’re planning to fail.
The many organizations we work with all have something in common–they started with an idea. But something made them all different than everyone else–they executed it. While it may not have been perfection, they started and aimed for a Big Idea–the core of every brand.
While you may not have the budget to rebrand just yet, that doesn’t mean you can’t start planning. With a Brand Development Worksop, learn specific techniques and exercises to position your brand for maximum growth, help get your management all on the same page, and discover ways to execute your vision and create actions that help create brand expressions and unique experiences, unique to who you are, what you do, and why you matter. Most importantly, you’ll walk away understanding the core functions of your brand, and to think ahead.
Brand Development workshops are always off-site, to create a brand-neutral environment. Weekend retreat weekends are encouraged with senior staff across multiple departments.
Together, we’ll explore
- brand functions
- brand positioning
- your brand values
- your Big Idea
- brand vision
- clarify your channels
- discover design ROI, and how to measure it