Brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible. Brand identity takes disparate elements and unifies them into whole systems.

Brand is not what you say it is. It’s what they say it is.

Marty Neumeier, The Brand Gap

When we talk brand, we don’t say “logo,” that’s a singular item. We say brand identity. Here’s why.

Brand identity implies an asset. Corporate identity sounds too much like an expense. This is an important distinction we wants to always make.

On an average day consumers are exposed to six thousand advertisements and, each year, to more than twenty- five thousand new products… Brands help consumers cut through the proliferation of choices available in every product and service category.

Scott M. Davis, Brand Management

 At QCMG, we develop research-driven, strategy-based brand identities that help communicate who organizations are, what they do, and why it matters in a busy world to the people whom it matters most to. 

For us, branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the top and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition, and give employees the best tools to reach customers are the reasons why companies leverage branding.

So, when is the right time to choose a branding agency? Here’s a few suggestions.

What’s your scenario? Let us help