newspapers

purely the best™

QCMG Rebrands Global Manufacturer Latex International

QCMG Rebrands Global Manufacturer Latex International

FOR IMMEDIATE RELEASE:

QUANTUM CMG REBRANDS GLOBAL MANUFACTURER LATEX INTERNATIONAL

NASHVILLE, TN, January 19th– Quantum Creative Media Group LLC (QCMG) publicly announces their partnership with their newest client, Latex International. A global fabricator of latex mattresses, mattress components, and materials, Latex International creates the world’s finest Talalay products, an organic product made from latex rubber. Latex International has retained QCMG to rebrand their organization and work with on-going brand assets.

“Quantum Creative was selected due to their high level of brand research and strategy, evident in all their work and important in our steps moving forward as an organization. The relationship has been seamless, and they’ve caught our vision incredibly, translating it into a new identity that captures it,” shares Ken Hinman, Executive Vice President Sales and Marketing.

The project includes a new corporate identity, including the brandmark, tagline, brand architecture, all corporate communications, and stationary. QCMG will continue efforts with their exclusive luxury mattress line, Pure Latex Bliss, and additional company media.

The new identity features a warm color palette, differentiating in an industry saturated with blues and cool tones. The stylized mark references the three Talalay brothers, the comforting support of talalay, the use of water in the talalay process, and the cut placed in the trees to collect the rubber. The brandmark is classic and modern, channeling luxury with a modern typography pairing, communicating the essence of their presence and influence in the mattress industry.

With the assistance of QCMG, the global mattress and component manufacturer has also rebranded their name to reflect the new direction and reach of their industry as Talalay Global.

“QCMG has far exceeded my expectation in the development of our new brand identity. They have brought a differentiation to our brand in a very saturated category,” says Hinman.

Talalay Global will launch their identity from QCMG and a newly designed showroom during the Las Vegas Market Exhibition, January 18 – 22, 2015, at the Las Vegas World Market.

For additional information, contact hello@quantum-cmg.com

About QCMG: Founded in 2009, Quantum Creative Media Group, LLC, is a research and strategy-driven branding agency located in Nashville, TN. QCMG works with local, regional, and national brands, in a wide variety of sectors: consumer brands, B2B services + products, education, civic, education, digital app + community, and entertainment.

 



About staeven

Staeven is a light-hearted designer who's passionate about brands, strategy, and typography. He loves cats, white chocolate, coke zero, and things that are orange. View all posts by staeven

When You Read the Newsblog

Stæven Frey

When you read our blog, we want YOU to discover and apply what you've read.

We believe in personal responsibility, so we tend to not provide blanket information for everyone, but rather specific newsblog entries for you to read and apply specifically to where you are in your personal and professional walk.

QuantumCMGStæven Frey

Recent Tweets

What’s Inside the #Newsblog