Approaching Monday’s crucial Senate vote there are now 35 Senators publicly opposing PIPA. Last week there were 5. And it just takes just 41 solid “no” votes to permanently stall PIPA (and SOPA) in the Senate. What seemed like miles away a few weeks ago is now within reach.
SCENARIO: A young entrepreneur gets a text from his comrade. THIS is the video that he must share online, or else his family will starve. People need to know. He races to the public computer, afraid his IP will be detected. In attempts to be…
Back in the day, if you wanted to know where someone lived, what would you do? You put out a sign. Or painted on a cave wall. Or everyone in town just “knew” what you did. After all this time, we have the business card–and we still…
Social media is all the buzz. But what’s the buzz about? No, really? Please tell me.
A modern manifesto for branding in 600 words or less. (747 if you count the intro and outro…)
One size does NOT fit all. One size does not fit some. One size fits one.
When you run an organization, there’s parts that are a natural reflection of you that naturally happen. Such as personality, preferences, and passions–and pets. Today, I write not as a person who works as in design, strategy, and consultation, but as someone who lost a…
Historically, branding within organizations themselves has purely been about doing the right things. Keeping the right colors, placing the logo in the right place, and performing the right way visually and verbally. This is so empty. And people see right through it. Stop Doing and Start Being.
Clients are great. They’re the reason we’re here. Doesn’t meant they’re always fun to work with. Get a dose of therapy and perhaps vent a little if you’d like too–just don’t talk about the client by name. And if you’re a client–get to know your vendor / partner a little better, and make sure you don’t say these things.
When someone says the word concept, I think of ridiculously expensive art galleries in New York City with women wearing fur and men wearing chunky glasses and scarves–looking at conceptual art. That’s not what I’m talking about, but rather how your brand is made or…
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Stop Selling Your Process, Sell Your Benefit.Thoughts to consider In the real world, when…
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