The right name is timeless, tireless, easy to say and remember; it stands for something, and facilitates brand extensions. Its sound has rhythm. It looks great in the text of an email and in the logo. A well-chosen name is an essential brand asset, as well as a 24/7 workhorse.
WHAT IS A GOOD NAME?
A name is transmitted day in and day out, in conversations, emails, voicemails, websites, on the product, on business cards, and in presentations.
The wrong name for a company, product, or service can hinder marketing efforts, through miscommunication or because people cannot pronounce it or remember it. It can subject a company to unnecessary legal risks or alienate a market segment. Finding the right name that is legally available is a gargantuan challenge. Naming requires a creative, disciplined, strategic approach.
The right name captures the imagination and connects with the people you want to reach.
Danny Altman, Founder + Creative Director, A Hundred Monkeys
Naming a company is easy, like naming a baby.
We’ll Know it When We Hear It
We’ll Just Do the Search Ourselves, How Hard Can It Be?
We Can’t Afford to Test a Name