Clients and people I interact with are often surprised how fast I can cut through the fluff and discern what’s going on, amazed. While its flattering, its really like a being doctor, education and experience create that. In response to a conversation, I thought I’d offer a simple Brand Messaging 101, so you too can discern the major tenets of brand messaging and communication–and turn it into second nature.
Posted in Business, Practice, Process + Professionalism, Rants & Raves Tagged $4.99 meal, brand practice, meal deal
What I loathe about this “deal phenomenon,” is that by selling your product for $5, you’re selling your brand, product, and experience short. I have a hard time to anticipate your P+L sheet on one $5 lunch. Labor, facilities, utilities, costs, preparation, delivery, service personnel, and everything considered, how are you making money? How is your brand making a difference? How is your experience staying first and foremost in the minds of your patrons and clients? You’re not and its not.
Posted in Branding, Marketing, No-Nos, Process + Professionalism Tagged art of business cards, biz card bullshit, business card redesign, crappy business cards, don't let your business card suck, functions of a business card, the art of the card, what you do, who you are, why does it matter
Back in the day, if you wanted to know where someone lived, what would you do? You put out a sign. Or painted on a cave wall. Or everyone in town just “knew” what you did. After all this time, we have the business card–and we still…
Posted in Branding, Energized Brands, Process + Professionalism, Thoughts These Days Tagged brand strategy, business planning, one size does not fit all, one size does not fit some, one size fits all, one size fits ones
One size does NOT fit all. One size does not fit some. One size fits one.
Posted in Business, Practice, Process + Professionalism, Thoughts These Days
When it comes to sports, I know the basics. But when it comes to business, I look to sports for some great metaphors. This is one of them. Every year the NFL holds the NFL Draft. Its a big deal. And here’s why–each of the…