newspapers

Category Archives: Brands & Identity

Brand Messaging 101: How do I do that? Comments Off on Brand Messaging 101: How do I do that? Read more »

Brand Messaging 101: How do I do that?

Clients and people I interact with are often surprised how fast I can cut through the fluff and discern what’s going on, amazed. While its flattering, its really like a being doctor, education and experience create that. In response to a conversation, I thought I’d offer a simple Brand Messaging 101, so you too can discern the major tenets of brand messaging and communication–and turn it into second nature.


the Ray Pack Dog Rescue Comments Off on the Ray Pack Dog Rescue Read more »

the Ray Pack Dog Rescue

Local rescuer Rachel Ray and husband John love their dogs. They call it the Ray Pack. And now their pack is growing. Read about this energized brand in the making.





The Art of the Big Idea Comments Off on The Art of the Big Idea Read more »

The Art of the Big Idea

When someone says the word concept, I think of ridiculously expensive art galleries in New York City with women wearing fur and men wearing chunky glasses and scarves–looking at conceptual art. That’s not what I’m talking about, but rather how your brand is made or…


Twelve Traits of the Best Brand Identity Firms. Comments Off on Twelve Traits of the Best Brand Identity Firms. Read more »

Twelve Traits of the Best Brand Identity Firms.

For most organizations, sifting through design shops, agencies, is a hassle. It seems they all do the same thing. But when you know you need a branding studio, what are the considerations you make? There can be lots of competent organizations to help you do the job, but which ones can you explicitly trust? Here’ some starting points.


Beatles RockBand–Lessons on Brand Equity Comments Off on Beatles RockBand–Lessons on Brand Equity Read more »

Beatles RockBand–Lessons on Brand Equity

With the recent launch of the new Beatles mono and stereo box sets, as well as Rock Band, one can’t help to consider the timing of Beatles 2.0.


IKEA ? a good idea: A Lesson in Keeping the Proof in the Pudding Comments Off on IKEA ? a good idea: A Lesson in Keeping the Proof in the Pudding Read more »

IKEA ? a good idea: A Lesson in Keeping the Proof in the Pudding

The Swedish retailer IKEA is most known for keeping true to one simple principle: sophisticated design at unsophisticated price, essentially making good design good for all. Except this time.


Don’t Drink the Kool-Aid! Three Lessons from a Logo Disaster. Comments Off on Don’t Drink the Kool-Aid! Three Lessons from a Logo Disaster. Read more »

Don’t Drink the Kool-Aid! Three Lessons from a Logo Disaster.

Too many cooks in the kitchen have turned this [logo] into a cheesy disaster, aiming to leverage a new identity that is based on being contemporary, relevant, and too forward. Say hello to Kraft 3.0. ::bleughck::


When You Read the Newsblog

Stæven Frey

When you read our blog, we want YOU to discover and apply what you've read.

We believe in personal responsibility, so we tend to not provide blanket information for everyone, but rather specific newsblog entries for you to read and apply specifically to where you are in your personal and professional walk.

QuantumCMGStæven Frey

Recent Tweets

What’s Inside the #Newsblog