Clients and people I interact with are often surprised how fast I can cut through the fluff and discern what’s going on, amazed. While its flattering, its really like a being doctor, education and experience create that. In response to a conversation, I thought I’d offer a simple Brand Messaging 101, so you too can discern the major tenets of brand messaging and communication–and turn it into second nature.
Posted in Brands & Identity, Clients, Energized Brands, Free Charge, Quantum CMG Tagged brand identity, dog rescue, free charge program, huskies, husky, Rachel Ray, the Ray Pack
Local rescuer Rachel Ray and husband John love their dogs. They call it the Ray Pack. And now their pack is growing. Read about this energized brand in the making.
Posted in Branding, Brands & Identity, Front Page, Practice Tagged 2014 logo trends, current logo trends, logo, logo trends, LogoLounge, quantum cmg, quantum creative
If home is our first place, and work is our second place, then mobile screens have definitely become our third place. Smart phone use has increased from 21 percent in 2010 to more than 63 percent today, and with 83 percent of all Americans online regularly, that percentage of mobile users is bound to keep edging up.
Posted in Brands & Identity, Rants & Raves Tagged brand analysis yahoo, branding agency nashville, branding nashville, crowdsourcing, crowdsourcing ideas, crowdsourcing yahoo, new yahoo logo, yahoo logo, yahoo logo design
The thirty day search for design excellence has finished, and people are weighing in on things that matter. Folks know more about what a good logo looks like–more than they do to about Syria and world politics. The response to the new Yahoo! Logo isn’t…
Posted in Branding, Brands & Identity Tagged badges logo, banner logos, bracketing logos, branding nashville, branding trends, branding trends 2013, crossed logos, eyelet logos, formula logos, here logos, line craft logos, logo trends 2013, LogoLounge, logolounge 2013 trends, logos, membrane logos, molecule logos, nature mark logos, slash logos, wave logos, written logos
The latest Trends report on the logos we’re seeing everyday, thanks to the experts at LogoLounge.
Posted in Branding, Brands & Identity, Strategy Tagged apple, big idea, branding, branding basics, Coca-Cola, Disney, ebay, fedex, GE, harley davidson, Method, Mini Cooper, QCMG, target, unilever, Virgin Mobile, volvo, why you exist, your big idea
When someone says the word concept, I think of ridiculously expensive art galleries in New York City with women wearing fur and men wearing chunky glasses and scarves–looking at conceptual art. That’s not what I’m talking about, but rather how your brand is made or…
Posted in Branding, Brands & Identity, Business, Energized Brands, Quantum CMG Tagged alina wheeler, branding, branding firms, branding nashville, QCMG, twelve traits
For most organizations, sifting through design shops, agencies, is a hassle. It seems they all do the same thing. But when you know you need a branding studio, what are the considerations you make? There can be lots of competent organizations to help you do the job, but which ones can you explicitly trust? Here’ some starting points.
The Swedish retailer IKEA is most known for keeping true to one simple principle: sophisticated design at unsophisticated price, essentially making good design good for all. Except this time.
Too many cooks in the kitchen have turned this [logo] into a cheesy disaster, aiming to leverage a new identity that is based on being contemporary, relevant, and too forward. Say hello to Kraft 3.0. ::bleughck::