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Author Archives: staeven

5 Top Holiday Practices for You + Your Business Comments Off Read more »

5 Top Holiday Practices for You + Your Business

This season, there’s a lot to be thankful for. For those of us who don’t have jobs, we have families to care for us and friends that support us. Those of us in business have clients that have stuck with us while some of them…


Child Abuse Campaign: Good, Bad, or Who Cares? Comments Off Read more »

Child Abuse Campaign: Good, Bad, or Who Cares?

Recently a viral-status-update campaign hit facebook, encouraging users to change their profile picture to that of a cartoon–encouraging memories of childhood, and evoking the innocent reminder that users (old enough to legally use facebook) used to be kids. The campaign was to last until December 6th, 2010. Hear our evaluative response to what others are saying.


Save as WWF. Save a Tree. Comments Off Read more »

Save as WWF. Save a Tree.

Watch this video and download the WWF file format. Be creating documents and links, you’ll create more awareness.


Do You Exist? Thoughts on Social Media Comments Off Read more »

Do You Exist? Thoughts on Social Media

These days, its difficult to spot “real businesses”–they’ve got the “magic photos” of facebook and twitter, but are they really there?


6 Worldviews of Branding Comments Off Read more »

6 Worldviews of Branding

I discovered there were principles and elements that were universal – that brands were using over and over as their foundational groundwork for the branding process – and no one was talking about them.


State of the QCMG Comments Off Read more »

State of the QCMG

I don’t remember the last time that I logged in to the dashboard of our CMS and created a new post. Its been a while.
So, I thought that I’d take some time to update everyone on the status of QCMG–and use as many em dashes as possible–I like using them.


Beatles RockBand–Lessons on Brand Equity Comments Off Read more »

Beatles RockBand–Lessons on Brand Equity

With the recent launch of the new Beatles mono and stereo box sets, as well as Rock Band, one can’t help to consider the timing of Beatles 2.0.


IKEA ? a good idea: A Lesson in Keeping the Proof in the Pudding Comments Off Read more »

IKEA ? a good idea: A Lesson in Keeping the Proof in the Pudding

The Swedish retailer IKEA is most known for keeping true to one simple principle: sophisticated design at unsophisticated price, essentially making good design good for all. Except this time.


Don’t Drink the Kool-Aid! Three Lessons from a Logo Disaster. Comments Off Read more »

Don’t Drink the Kool-Aid! Three Lessons from a Logo Disaster.

Too many cooks in the kitchen have turned this [logo] into a cheesy disaster, aiming to leverage a new identity that is based on being contemporary, relevant, and too forward. Say hello to Kraft 3.0. ::bleughck::


To wi-fi or not to wi-fi? Which choice is best for your customers? Comments Off Read more »

To wi-fi or not to wi-fi? Which choice is best for your customers?

Wireless internet has practically transformed every trade, changing how management does management and how businesses approach their clients, which leads us to a new conundrum – do you offer free wi-fi or not?


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Stæven Frey

When you read our blog, we want YOU to discover and apply what you've read.

We believe in personal responsibility, so we tend to not provide blanket information for everyone, but rather specific newsblog entries for you to read and apply specifically to where you are in your personal and professional walk.

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