White Papers
Here you’ll find cutting-edge white papers from industry professionals that you can use to help articulate the value of an energized brand in your organization. If anyone lacks wisdom, let him ask and download.
Come back often for updates and the latest position papers which articulate energized brands, ’cause we’ll have ‘em!
- Brand Ideals, Alina Wheeler
Read what ideals you should use as the caliber to monitor, manage, and mevelop (develop doesn’t start with m, sorry).
Download it.Brand Process, Alina Wheeler
Our modified version of Alina’s brand process. We liked to alliterate the C’s, that’s all.
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- The Fan Cycle, Brains on Fire
Participation. Evangelization. Ownership. BOF shares how a person goes from being a consumer to a loyal fan.
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- The Bootstrapper’s Bible, Seth Godin
Discover why we being a boostrapper is our #1 value. Its more than a cashflow principle but a mindset.
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- Sobjective, Matchstic
Balance the two subjective and objective components of your brand. The branding process can be a monster! See how Matchstic slays him the Sobjective philosophy and approach.
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