Energized Brands
Our Philosophy is Simple—We Unlock Your Potential and Help You Share What Makes You Remarkable. We Call it The Quantum Theory Of Branding.
Simply stated, the quantum theory says you’re defined by the amount of energy you have, and change can’t occur unless its from within, or from outside energy, which is not natural or right.
Now, Let’s turn that into a philosophy of branding. Now Imagine yourself as a brand—are you genuinely emitting energy that draws yourself to others, or are you repelling others while trying to be like someone else? Be more than just yourself—let us unlock your passion and potential. Let us show you how.
We Ensure Each Brand Consistently Exhibits the Following Ideals of An Energized Brand*:
Vision
The best brands convey vision of who they are, what they do, where they’re going in a clear and effective manner.
Authenticity
People can smell a fake a mile away. You, your product and your service need to remain honest, true, and authentic.
Sustainability
Your ability to not only stay afloat amid an environment of flux, but consistently adapt in an environment that is always changing.
Flexibility
Energized brands position themselves for change in the future and are a change agent, with an evolving marketing strategy.
Value
Building awareness, increasing recognition, communicating uniqueness and quality, and expressing a competitive difference create measurable results.
Meaning
The best brands stand for something– a big idea, a strategic position, a defined set of values, a voice that stands apart.
Differentiation
Brands always compete with each other within their business category, and at some level, compete with all brands that want our attention, our loyalty and our money. You need to stand out.
Coherence
Whenever a customer experiences a brand, it must feel familiar and have the desired effect. Consistency does not need to be rigid or limiting in order to feel like one company.
Commitment
Organizations need to actively manage their assets, including the brand name, the trademarks, the integrated sales and marketing systems, and the standards.
*©Alina Wheeler 2005, Ideals Excerpted from Alina Wheeler’s Designing Brand Identity, published by John Wiley & Sons. Adopted and modified by QCMG.
